Inner Journey

  Krush is the Lotte Chilsung Beverage’s new beer product "KRUSH" and was introduced three years after the launch of the "Cloud Live Draft" in 2020. Krush is a pale lager beer that comes in two forms: a 500-ml bottle and a 20-liter draft beer. Lotte Chilsung Beverage's launch of a new winter beer is a decision that considers the demand for gatherings such as year-end parties and company dinners. But only recently I tasted this beer at the local seafood restaurant. I am not sure if this is better than Kelley or Hanmaek. For domestic beer market, Hite Jinro and OB have been doing mush better and introduction of KRUSH didn’t seem to change this yet. The recent fierce competition in the beer market prompted companies to develop and release new beers, such as Hite Jinro's new beer product "Kelly" in April 2023, and OB Beer's "Hanmaek" marketing. According to the food industry statistics, Cloud, the predecessor of Krush, held less tha...

  While amberjack is the legitimate English name of this winter’s delicacy, most people online prefer to use yellowtail or kingfish for bangeo thus I use yellowtail referring to this fish here. Yellowtail is a migratory fish species that ranges from the East Sea, West Sea, South Sea, Jeju Island, Japan, and Taiwan to Hawaii. The body is about 1-2 m long with a conical snout. The body colors of the adult fish and the fries are different, and the fries have yellow vertical stripes, but they disappear as they mature. The body color of the adult fish is blue with a metallic luster on the back and silver white on the belly. There is a pale-yellow vertical band between the tip of the snout and the tail. Like tuna, it is a pelagic fish that travels a long distance, and its flesh is red. Unlike other blue-backed fish, which are unable to breathe if they do not swim continuously and die just by climbing out of the water due to their sensitivity to the environment, they swim slowly and...