Highballs are High up in the sky!

Here, the popularity of highball is still soaring up with no sign of abating. Due to the high ball boom, the import of mid- to low-priced whiskey has increased, and whiskey's status is growing day by day. According to the Korea Customs Service's trade statistics, imports of whiskey such as Scotch, bourbon and so on from January to October this year were 26,937 tons (ton), up 26.8% from the same period last year. The increase in whisky imports is due to the steady popularity of highball, which is combination of sparkling water or tonic water and whisky. It is said that major consumers are the MZ generation (born in the 1980s and 2000s), but my observation is that the trend spills over to the whole generations of Koreans. Of course, I am also drinking these beverages more often than ever. Above all, the number of whiskies imported has increased significantly compared to the past. Whisky, which used to be "expensive alcohol," is gradually changing into popular al...